Questions
Is an activation guaranteed?
No. Membership gives your property access to the network, brand discovery and first consideration for opportunities in your market. Activations depend on brand demand, timing and fit.
Do I need to provide the programming?
No. You provide the space and the guests. MHG and the brand bring the programming and handle coordination, talent and production. Talent includes makeup artists from Mahogany Circle, MHG's professional artist network.
How does the hotel benefit financially?
Programming can earn revenue from underused spaces, guest experiences and brand partnerships. Commercial terms, including a revenue share, are agreed with you in writing for each opportunity.
How are properties selected?
Brands choose based on market, guests, spaces, capacity, timing and brand fit. MHG presents relevant properties, and every program is agreed with the hotel before it goes ahead.
What types of brands and programming?
Beauty, fashion, wellness, lifestyle, art and culture, food and beverage, technology and luxury brands. Programming includes launches, product discovery, beauty and wellness experiences, private events and cultural moments.
What does founding membership include?
- Property onboarding and a profile in the MHG network
- Access to relevant brand opportunities
- First consideration for programming in your market
- MHG coordination and opportunity matching
- Welcome strategy call
- Access to future MHG platform capabilities